Friday, January 16, 2015

Step One To Getting Referrals

"Do what you do so well that they will want to see it again and bring their friends." - Walt Disney

The first step in getting referrals is to give people a good reason to talk about you. 
Do you do anything that sets you apart from your competition? 

Are you targeting a specific market so that when someone says, for example, "My back hurts so much from this pregnancy."  You want their friend to say, "You should go see (insert your name) for a massage.  She did wonders for my aches during pregnancy."
-or-
"My shins are killing me after that run yesterday." You want their friend to refer to you and possibly say,"You should go get a massage from (insert your name here).  She runs in my running group and works on us all the time.  Every since I started going to her, I've been able to run longer runs without feeling the soreness that I used to."

Do you have any events coming up where you encourage them to bring a friend? Open house, grand opening/reopening, sponsoring a sports event...the list could go on and on.

Think about what sets you apart.  Why would someone choose you over the massage therapist down the street?  What makes you the better choice?

Tell me what people are saying about you.  If no one is talking about you yet, what would you want to to say?  What do you want to be known for as a massage therapist?  Share below in the comments, or in the Massage Marketing Toolbox Facebook group.

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