Monday, September 22, 2014

Partnering With A Local Business (Part 1)

There are different ways you can partner with local businesses to promote your practice.  This is part 1 of 3 posts.

First, find a local business that caters to the same clientele that you do.  Maybe there are a few around you.  You can put together a coupon flyer featuring each other's business.  You can keep a stack in your waiting room, hand it out to each person after their massage, or even mail them out to your customer base.  Each business promotes to their clients and you are able to reach more people this way.  By partnering with other local businesses, you are able to reach a broader market (while still targeting who you want as a client), you get to offer your customers a perk (discounts to other businesses they can't get anywhere else), and you save money by sharing the costs with the other businesses.

Here is an example of how this can work:

Notice that all the businesses here target females in this marketing piece.  Here is another example focusing on the guys:

I think you get the idea. 

Are there any businesses you can partner with to create a similar flier?  I would love to hear from you.  Leave your comments below, or send your comments to the Massage Marketing Toolbox facegoup group.

Next week, we talk about partnering with other businesses for a customer appreciation event.  Stay tuned!

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