Monday, September 29, 2014

Partnering With A Local Business (Part 2)

There are different ways you can partner with local businesses to promote your practice.  This is part 2 of 3 posts.

This week we are talking about customer appreciation events.  These are great to do around the holidays as they can increase gift certificate sales to new clients. Make sure to have a special onsite deal that customers won't be able to get anywhere else, and get them to sign up for your email list too.

There are a couple of ways to go about this:

1. Host your own event and get other businesses involved.
You can host an open house at your business and rent tables to other businesses to raise money for a charity that is close to your heart.   If your place is large enough, definitely host the event, if not, use a nearby hall that you can rent.  (TIP: If you are renting a hall, use a weeknight instead of a weekend to save on the cost of rental.)  Rent table space to other businesses for $25 or so (more if you have to rent the hall), all of which will go to support whichever cause you have chosen.  Each business also offers up something of value towards a raffle.  Give each person a raffle ticket at the door and sell additional raffle tickets for $1 each or 6 for $5, of which all the profits will go to the charity.  You also donate something for the raffle.  You can even have goody bags at the door for the first 20 people, or keep them at your table to give to current clients only.
The goal for this type of event is to bring in new clients by increasing your marketing reach with other businesses while also giving your current clients a reason to come into your business and showing them appreciation for giving you their business.  Win win for everyone involved.

2. Another business hosts the event, and you have your services available there.
If you know of a business that is coming up on a grand opening, or a special anniversary, why not suggest to be a part of that event by offering your services to give massages to their customers (The other business can pay you to be there, or you may volunteer.  Do what works for you.).  They can push your gift certificates that day to their customers for a small percentage of the profits, or be able to hand out coupons that their customers can use with you in the future.  This is great exposure for your business, and it is a nice perk that the partnering business is able to offer to their customers.

Once you have your event in place, write a press release and send it out to the media letting them know about the event and inviting them to it.  Create a flyer to be posted up at local businesses.  Send out an email to your clients about the event.  Post the event all over your social media.  Make sure to add the information to your website.  Have the other businesses send out communications to their customers as well.

Want to learn more about using events to market your business?  Check out Event Marketing: Using Mobile Massage To Get More Clients Into Your Massage Practice.  Enter discount code 3BN7X7KH to get $5 off!


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