Monday, October 13, 2014

Adding Value vs. Discounting Your Massage Services

I received a lot of feedback from last week's post about the type of promotion I was considering to do.  You can read more about it by clicking here.  I was told (by quite a few people) that I should always do a free upgrade instead of a discount as I would  attract the wrong type of clientele.  I think it all depends on what your offer is, and what you must realize as a business owner, is that you are still discounting when you offer a free upgrade.  The only difference is the way you market the promotion to the public.

Here are two ways to offer the same deal.  Which one gets your attention?

Take 25% OFF a 60 minute Hot Bamboo massage. Only $75!  (Regular price is $100).


FREE Hot Bamboo upgrade to any 60 minute Signature Massage!  (A $25 dollar value.)

Would you rather a free upgrade, or $25 off?

I tested this with my current clients, and noticed that many chose to use the first offer of the discount instead of the upgrade.  There were some that chose the second offer, but no where near as many who chose the first.  I'd like you to test this out with your clients.  See which offer entices a bigger response.  You may have the same findings as I did.  You may have the opposite turnout.

So what?

When you think about the promotion you want to run, think about your clients and what would appeal to them.  See if there is a way to word your offer differently while essentially having the exact same promotion you originally intended.

I would love to see your results and your ideas.  Let me know what you come up with by commenting on this post, or visiting the Massage Marketing Toolbox facebook group.

Next week we will talk about combining these two ideas of discounting and upgrading into one solid promotion by bundling. 

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