Have you ever received a holiday card from a business before? I have, and it is usually a Christmas/Season's Greetings themed card. And I usually get a whole slew of them in the mail, and a whole ton more in my email inbox. Sending a holiday card is no longer going to get your noticed by your customers. It will not help you to stand out from other businesses since they are doing the same thing.
How about we all change up that holiday to Thanksgiving instead. You will be the first holiday greeting card in everyone's hands. Obviously, you will be beating the holiday rush. This is one more way to get your business to the front of your clients' minds.
So what do you write in a Thanksgiving card? Here are some ideas:
For your best clients:
Thank you for being our valued customer. Wishing you a lovely Thanksgiving and a joyous holiday season.
Thank you, (insert client name here), for the pleasure of working with you. I wish you a wonderful Thanksgiving.
For clients you haven't seen in a while:
Happy Thanksgiving! We hope to see you again soon.
For vendors and suppliers that you work with:
We sincerely appreciate all your hard work and dedication throughout the year.
From our company to yours, happy holidays!
For your employees:
Thank you for the fantastic job you do everyday.
No job is ever too big or too small for you. Thank you for always going above and beyond.
It is important to find people you can count on in this business. You are one of those reliable employees. Thank you for all you do.
Thank you for being such a dedicated and valuable employee. Please enjoy the enclosed gift certificate as a token of my thanks. (If you use this phrase, do make sure you actually enclose a gift certificate that your employee will like to have and use.)
You can also add a promotional item to your greeting cards, such as a calendar (you will probably be the first business to give one if you send a Thanksgiving card rather than waiting until December to send one out). This is a nice way for people to see your message throughout the year each time they look at their calendar. You could enclose a special offer. Maybe let them know of any upcoming holiday sales. Or, you could just leave the card as is with a personalized message of thanks.
Let me know your thoughts on sending greeting cards and what your plan is this year. Leave a comment here on the blog, or send a comment to the Massage Marketing Toolbox facebook group.